How to catch video marketing opportunity in China? Chinese Tiktok-Douyin is your best choice!

Douyin is huge in China! To prompt Douyin China Tiktok could be a short-video platform that permits users to each manufacture and watch fifty second videos with various result, music background, filters and different tools to be as artistic as you wish. As social commerce is changing into a norm in China, most social media platforms here have managed to seek out some way to supply online looking operate to their users.

Douyin China Tiktok announced the 2020 video creator support report card. In the past year, more than tens of millions of people have relied on Douyin China Tiktok to generate income. In the next year, ByteDance hopes to double this number.

Covid-19 has shifted a large amount of offline demand and business models to short videos, spawning a series of short video realizations, live streaming, remote classes, cloud and other new money-making models.

Advantages of China Tiktok — Douyin

The outstanding features of Douyin: decentralization, algorithm mechanism, and overlay recommendation

Decentralization:

The biggest difference between Douyin and WeChat official account is: the official account you follow, you can only view whose content, which means the more fans, the greater the traffic.

But Douyin is different. You follow someone, but you may not be able to view his videos in the next six months. In other words, you are on Douyin are not yours, but the official Douyin. The amount of your video playback still depends on the content of videos.

In this way, a lot of opportunities for new Douyin creators, which is why SODA Global Marketing recommend everyone to do Douyin. As long as the content is sufficiently in line with the current trend, you can still get more followers and generate Realization(Money).

Algorithm Mechanism:

Douyin relies on the Toutiao news recommendation algorithm, which is different from the algorithm of the WeChat official account.

Its basic recommendation mechanism will allocate a certain amount of traffic to each video, generally 1–200 or 500–1000, such a stepped traffic.

The complete playback rate and interaction rate of the video are the most important factors that determine whether you can enter the next traffic pool, and it is updated in real time.

Overlay recommendation：

In order to get superimposed traffic after publishing a video, the review criteria are the same as the traffic pool. Generally, if the quality of your new post is positive, you may get a playback volume about 1k allocated by the system. If the forwarding volume reaches 30, then the system will automatically determine that the video is very popular, so it will automatically weight the video, so that the overlay recommendation will give you 300w; If the forwarding volume reaches 300, it will be superimposed and recommended to 3000w, and so on based on this data.

So when you publish videos, you need to guide users to leave messages and comments.

Douyin is different from TikTok

To be notice, the digital marketing has developed better on Douyin (China Tiktok).

Videos distribution mechanism

In order to maintain the user’s favorability of Douyin, the official will definitely protect the originality. If your video was posted by someone else, then the video is most likely not recommended.

The repetitive videos here include imitating other people’s videos and highly similar videos. If you want long-term and positive development on Douyin, you need to create original content.

SODA Global Marketing share some tips to avoid receptive videos:

• Add filter
• Left and right symmetry transformation
• Background zoom in and out
• Adapt the shooting angle
• Change background music
• Change video frame

The review mechanism is generally divided into machine review and manual review. Generally, machine audits are the mainstay, and manual audits that machines cannot judge. There is a blocking library in the machine review. The video enters the review state immediately after it is posted. The machine automatically compares whether the video title and content can match the library. If it can match, then it will be blocked.

Therefore, post some positive videos. Remember the slogan of Douyin is: make your day!

Feature Recognition

There are two tags for Douyin to recognize the feature of users: audience tag and creator tag. The types of videos you refresh every day constitute your audience tag; and the content posted on your account determines your creator tag. These two are not conflicting, nor related.

What you look at is not important, what you can create for Douyin is the key.

Account positioning

Find the benchmark accounts

If you want to make good content, you need a lot of reference to excellent content that has been verified by the market. When you watch it, don’t bring yourself as an audience, but think from the perspective of the creator: why he started So, what are the benefits? What does his comment in the comment section look like? Which comments can spark discussion?

The difference between the creator and the audience is that the user only cares whether his emotions are satisfied, passively accept the whole process, and laugh and cry with the video, like a puppet, and the creator is the person behind the thread.

Remember! At the beginning, imitating is the best way to learn.

In addition, don’t look for accounts that have published works long ago. Find the accounts with the most recent activity and get up quickly.

Combining your own interests and hobbies, you can refer to the industry and category you totally understand, combined with the resources you already have, whether it is a product supply chain, an e-commerce merchant, a KOL, or an amateur who wants to start a business, you can find what you are good.

Create personal IP

Definition: IP is a personal image. The future consumption model is an IP circled with a group of fans, and fans buy their recommended products from their favorite IP.

If your IP is established, no matter what kind of goods you sell, as long as it is not a fake or inferior product, your fans will buy it. Because they are essentially paying for you, your personality charm is very important. The personality charm here does not mean that you need to be so talented and beautiful, but that you have a fixed label that can arouse the emotions of the audience.

As long as your label is clear enough, no matter where you are or what kind of identity you are, it will not affect peoples’ liking for you.

To Sum Up

Tiktok has become a global hit, and Douyin China Tiktok marketing is an opportunity that everyone should seize.The data shows that Douyin China Tiktok’s daily active users exceed 12.6 million and nearly 13 million. In the era of digital marketing, Douyin China Tiktok is definitely the best platform for merchants to enter the Chinese market. SODA Global Marketing is among the leading China Digital agency that have transformed the lives of many foreign entrepreneurs and investors. Whatever you would like to launch China B2B or B2C marketing, Douyin is one of best option to promote your brand in China network marketing. If you want to learn more about Douyin China Tiktok marketing or Chinese market, welcome to visit and contact us!